Their successful partnership started already during Laura's active biathlon career and adidas continues to be a close partner and supporter in all sporting activities. Whether it's trail running, climbing, mountaineering in the summer or cross-country skiing or ski touring in high alpine terrain in the winter. With adidas TERREX Laura is well equipped for every outdoor adventure.
For success in competitive sports, it is crucial to know how your body functions and to measure and analyze performance parameters. Garmin offers the perfect products and analysis tools for performance diagnostics. In addition, Garmin products are essential for Laura for route planning and orientation on the mountain.
With Fischer Ski Laura was allowed to skate to all her successes of her biathlon career. She continues to ski with Fischer Ski on cross-country trails, in open terrain on ski tours and sometimes also on the slopes.
Together with her long-term partner, the AOK Bayern, Laura promotes more movement in everyday life. With joint actions, she motivates and inspires others to move, both in the sporting sense for active health prevention and with regard to their own goals and the courage to break new ground.
With Laura's active lifestyle, providing her body with micronutrients is critical not only for her performance but also e.g. for her immune system and muscle recovery. AG1 by Athletic Greens is Laura's daily companion that provides her with the basic supply of 75 vitamins and minerals every morning in a very simple and practical way, even on the go.
After years of successful collaboration during her active career, the long-term partnership with Viessmann is still shaped by shared values because it is important to Laura to take responsibility for the climate herself. She therefore supports advanced and precise technology within her own home. Viessmann offers innovative climate solutions that are used in Laura's home construction project which she is realizing with her mother.
The car is still a key means of transportation for Laura. That makes it even more important for her to get from A to B with as few emissions as possible. With her BMW 3 Series Touring Hybrid, Laura reaches even the most remote destinations.
As a TV expert, Laura analyzes and comments on sporting events in the World Cup, World Championships or even Olympic Games for ZDF. Her own experiences, the proximity to athletes and coaches, as well as her sports science background offer the viewer interesting insights into the live events.
She shares her experiences from competitive sports especially with her cooperation partners and transfers them to the professional world. In management seminars or Meet&Greet events, Laura inspires and motivates employees to take on challenges, dare to take new steps and master goals, even in a business context.
Laura also enjoys being guest on entertainment and talk shows or at corporate events as long as her schedule permits.